Come February 18, the critically acclaimed internet series, Quarterlife
, will make its official leap from the web to the small screen. From the team of Marshall Herskovitz and Edward Zwick, Quarterlife
is a web series made up of 36 eight-minute webisodes that started broadcasting on MySpace last November 11.
NBC will turn those eight minute web stories into hour-long episodes, something Zwick is equally familiar with, having created past hit series like thirtysomething
, My So-Called Life
and Once & Again
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"I've been writing one-hour stories for 34 years, I know how to that," Herskovitz said.
is an ensemble show about the lives of a bunch of 20-something individuals, originally intended as a pilot for ABC. Unfortunately, that network didn't bite, so Zwick and Herskovitz decided to reinvent the show for the internet. Now that NBC has picked up the series, it will commence its television run once its web broadcast comes to an end.
"Ed and Marshall are well-respected TV veterans that repeatedly have demonstrated a creative voice that resonates with a wide audience," Ben Silverman, programming chief at NBC explained. "Quarterlife
is yet another show that evokes their renowned storytelling skills but is based on an innovative, new business model."
For his part, Herskovitz claims "It's a bargain for them, and it's giving us the level of ownership and control we wanted."
Herskovitz is referring to the arrangement he and Zwick have with the network, wherein NBC will share in the production and web development costs, as well as acquire DVD and foreign distribution rights and an equity stake in quarterlife.com, but allows the two of them to retain 100 percent ownership and creative control of the franchise.
will become the first ever series to go from the internet to the small screen. The closest anyone's ever come before was when Bill Lawrence's pilot for Nobody's Watching
missed the cut at The WB and wound up a hit on YouTube. NBC then gave it a green light and fast-tracked for broadcast development, before opting instead to pass on it eventually.
-Rosario Santiago, BuddyTV Staff Columnist
Source: The Hollywood Reporter
(Image Courtesy of www.myspace.com/quarterlife)