'Quarterlife' Premieres Tonight
'Quarterlife' Premieres Tonight
Quarterlife, an NBC web series that follows six creative twenty-somethings as they try to find their way through the world, is making its debut on the small screen tonight, filling in the network's 10pm timeslot.  It will then begin airing on its regular timeslot on Sundays, 9-10pm, on March 2.

For those who are unfamiliar with Quarterlife, the show was created by Marshall Herskovitz and Ed Zwick, the same men behind such successful series as thirtysomething and My So-Called Life.  Launched last November MySpaceTV.com and quarterlife.com, the series contains eight-minute webisodes that explores universal human themes through the truthful depiction of the way young people speak, work, think, love, argue, and just have fun.  It has an accompanying social network site that facilitates the same coming-of-age experience as the series.

Quarterlife star Bitsie Tulloch (The West Wing, Lost) as Dylan, Maite Schwartz (Medium, Dexter) as Lisa, Scott Michael Foster (Greek) as Jed, David Walton (Heist) as Danny, Michelle Lombardo (Entourage, October Road) as Debra, Kevin Christy (Malcolm in the Middle, Good Girls Don't…) as Andy and Barret Swatek (7th Heaven) as Brittany.

In tonight's season opener, Dylan struggles at her magazine job when her boss, Brittany, steals her idea.  Jed and Danny attempt to convince a local car dealership to hire them to produce their commercial.  Jed becomes upset when he discovers that Dylan told of a secret involving Debra on her video blog.  Lisa, meanwhile, fights her insecurities and overcomes her worst fear.

In an effort to promote Quarterlife, NBC has struck a deal with MTV to air a 22-minute sneak peek from the series' premiere episode on the cable network today at 4:30pm ET/PT, following TRL.

"This innovative deal with MTV provides the perfect promotional platform and social cache for the kind of series that Quarterlife represents," Ben Silverman, co-chairman of NBC Entertainment and Universal Media Studios, said mid-February.  "This is a mutually beneficial arrangement that gives viewers of both networks an opportunity to sample a show we feel they will clearly identify with.  We know Marshall Herskovitz and Ed Zwick have had a successful history with MTV for My So Called Life, so it makes sense for us to reach this audience for Quarterlife."


-Lisa Claustro, BuddyTV Staff Columnist

Source: NBC
(Image Courtesy of NBC)

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