'Friday Night Lights' Fares Reasonably on DirecTV
'Friday Night Lights' Fares Reasonably on DirecTV
With Friday Night Lights premiering on a satellite television channel, its levels of success have notably changed.  The critically acclaimed drama got its start on NBC four years ago, and this time made its debut on DirecTV last Wednesday.  It already had a rather sufficient audience on the network, but moving to DirecTV received less viewers. 

Two seasons on NBC got Friday Night Lights a moderate amount of watchers, receiving 6.2 million viewers on average.  This was said to be a relatively low rating for a broadcast station, so they decided to do something about it.  When the series debuted on DirecTV, it reached an exponentially smaller audience of 400,000.  One reason for this is that the satellite universe is also particularly diminutive.  DirecTV counts about 17.1 million subscribers, as compared to NBC reaching more than 100 million homes.

The whole arrangement was set up to defray the program's production costs, but it seems like it wasn't such a good move.  The premiere of Friday Night Lights on DirecTV enabled it to rank seventh amid all the basic cable available to the channel's viewers.  What's more, its competition is measured according to DirecTV's subscriber base.

In the 18- to 49-year-old demographic, Friday Night Lights managed to rank No. 2 with women, while remained at No. 7 with men.  It will run on DirecTV exclusively for four months, right before it starts its third season on NBC in February.  DirecTV is actually using the series as an enticement for new customers.  It was reported before that NBC needed a partner, and took the opportunity presented by DirecTV's executives.

Friday Night Lights can be viewed on The 101, a DirecTV channel dedicated to original programming.  On Wednesdays at 9pm, new episodes of the show are aired.  Repeats of the series can be seen on Fridays at the same time.

On the next episode titled “How the Other Half Lives,” fans will see Eric wonder about his job while Julie and Matt reconnect.  Tami tries to be nice to Katie McCoy, while Lyla worries about Riggins and Billy's new money-making scheme. 

The next Friday Night Lights airs on DirecTV on Wednesday, October 15, at 9pm.

-Maria Gonzalez, BuddyTV Staff Columnist
Source: The New York Times
(Image Courtesy of NBC)

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