'iCarly' Features User-Generated Videos
'iCarly' Features User-Generated Videos
As reported recently, Miranda Cosgrove, cast member on Nickelodeon's Drake & Josh, has a new TEENick comedy called iCarly. The upcoming show, however, is distinct from the other shows previously worked on by the 14-year-old actress, as well as the network, since it offers fans the chance to submit homemade videos that could be included in the program.

Fan interaction comes in through Cosgrove's character, Carly Shay, an eight-grader who stars in a webcast that will be featured on the show. Video submissions uploaded to the site, iCarly.com, may make it into the web cast or the show.

"When I first heard about the idea, I thought it was so cool. If I were at home and watching TV, I'd want to send in a video," Cosgrove, who plays little sister Megan on Drake & Josh, said.
According to show creator Dan Schneider, this new feature makes it possible for children to turn their aspiration to appear on television a reality.

"Ever since the Internet hit, every pitch for a TV show says it has a Web element, but they really didn't offer anything other than the very obvious stuff, like behind-the-scenes photos and interviews," he said. "[In iCarly] we have the convergence angle between TV and the Internet, and we have user-generated content."

With no mention of Nickelodeon or Schneider's production company, the website is designed as if it were operated by the fictional teen. Although the website will not be fully operational until Saturday, which is also the premiere of the show, nearly 40,000 children have already registered on the site with more than 2,400 videos uploaded.

"There's been sort of an explosion of a multiplatform, multitasking, really wired audience [in] the past 18 months. I think we've hit the tipping point of kids and how wired they are,” Nickelodeon president Cyma Zarghami said.

iCarly premieres on September 8 at 8pm ET/PT on Nickelodeon. Meanwhile, fans can catch Cosgrove on Drake & Josh weekdays at 5:30pm and every Saturday and Sunday at 9pm and 7pm respectively.

-Kris De Leon, BuddyTV Staff Columnist
Source: USA Today
(Image courtesy of Nickelodeon)