The CW is struggling with their Sunday night programming. This year, the network unleashed two new Sunday shows geared towards a a young, Internet savvy audience, CW Now
and Online Nation. CW Now
is a confusing concept in which a bunch of good looking younger people tell viewers what is “now,” i.e. what is cool that week. Online Nation
is like a YouTube highlights show, focusing on the biggest viral videos and online nonsense of the week. Airing in the 7 o'clock hour last night, neither program broke 900,000 viewers. Yikes. The big winner of the night was, as per usual, Desperate Housewives
, even though it did lose over a million viewers from last week.
Highest Rated Show of the Night: Desperate Housewives
– 17.4 million viewers
8pm Time Slot Winner: Extreme Makeover: Home Edition
– 11.7 million viewers
9pm Time Slot Winner: Desperate Housewives
10pm Time Slot Winner: Brothers and Sisters
– 12.2 million viewers
These numbers are all offset by NBC's Sunday Night Football, which averaged over a 15 million person audience during its run, making it the second biggest program of the night. The CW's other big debut last night was Life is Wild
at 8pm, about a New York family who moves to South Africa. It was a massive disappointment, garnering only 1.64 million viewers, over a million less that Girlfriends
and The Game
averaged in the same time slot last year.
came in second at 9pm, falling short of time slot competitor Desperate Housewives
by roughly five million people. At 10 pm, Shark
nearly equaled Brothers and Sisters
with a respectable 11.2 million person audience.
I thought maybe this would be the year that the CW turns the corner and starts competing with the big four networks. But, the ratings still aren't there, disappointing across the board. Life is Wild
, if things don't turn around, could be the first CW series canceled this season.
-Oscar Dahl, BuddyTV Senior Writer
(Image Courtesy of ABC)