Nowadays, many networks have already resorted to other means of disseminating and promoting its television programs. Most recently, Days of Our Lives
has penetrated the world of portable media players since its episodes are now readily available through iPods.
Two years ago, NBC has hinted on the need to find alternative ways to distribute its soaps including Days of Our Lives
. "We're going into this future of television [which is] going to be changing very drastically in the next five years in all of the dayparts," NBC entertainment president Kevin Reilly has said during Days' 40th anniversary celebration. "You see the iPod deals, watching shows on people's cell phones... and we're going to be working very hard to figure out how [to] keep this great franchise alive."
Fans of the long-running soap can now purchase their favorite episodes for $1.99 each or purchase a multi pass for 20 episodes, which is priced at $9.99, bringing the average cost per episode down to $.50.
Sonny Pictures Television, one of the television industry's leading content providers that produce and distribute programming in nearly every genre, hopes that the move will provide revenue from sales of the show, as well as help boost ratings and expose younger viewers to the soap opera.
At present, the possibility of including bonus scenes in the iTunes version of the show has already been discussed, but has not yet been confirmed. Days of Our Lives
’ move on iPod will make the show the most widely distributed daytime soap in the United States, also having episodes broadcast on cable and online.
-Kris De Leon, BuddyTV Staff Columnist