'CSI' Franchise Dropped in Last Week's Ratings
'CSI' Franchise Dropped in Last Week's Ratings
Kris De Leon
Kris De Leon
Staff Writer, BuddyTV
The writers' strike continues to take its toll on consistent primetime giants that have now taken the backseat as they enter the new year with an evening of repeats.  CBS' CSI franchise has already dropped in the ratings this past week, with all three constituents slumping against its rival programs from other networks.

Despite the relatively low numbers, the original CSI was able to pull in 13.49 million with its repeat episode last Thursday.  CSI was the only member of the franchise to earn the number 1 spot on overall viewers, although it came in third place in the crucial 18-49 demographic with 3.4/8, leaving the top spot to the premiere of Celebrity Apprentice (4.5/12).
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CSI: Miami also took a distant leap backward to Dick Clark's Primetime New Year's Rockin' Eve on ABC last Monday.  The special New Year's program drew 8.56 million viewers, rising to 9.80 million within the half-hour.  The show was also number 1 in both overall viewers and in the 18-49 demographic with a rating/share of 2.8/10 at 9pm and 3.4/12 at 9:30pm. CSI: Miami came in second place with 5.48 million viewers in the first half-hour, rising to 5.60 million in the second half. In the vital demo, the forensic drama had 1.3/4 in the first half-hour, dropping to 1.2/4 at 9:30pm.

CSI: NY suffered the worst fate as it came in fourth place last Wednesday against an established legal drama, a sporting event and a reality program.  NBC's Law and Order took the top spot as it earned 13.44 million, followed by The Fiesta Bowl on FOX with 11.54 million, and ABC's Supernanny, which attracted 9.13 million viewers.  CSI: NY drew 6.54 million viewers and a score if 1.8/5 in the 18-49 demographic.

On the other hand, the CSI franchise remains optimistic with this week's ratings as it brings forth new episodes that will hopefully boost the numbers. CSI: NY will be airing its much awaited 12th episode of the season called “Happily Never After” tomorrow, followed by CSI's broadcast of “Bull” this Thursday, and CSI: Miami's broadcast of “Raising Caine” on January 14.

-Kris De Leon, BuddyTV Staff Columnist

Source: Nielsen Media Research, Wordpress.com
(Image courtesy of CBS)

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