The TV Dailies, a syndicated service that gauges pre-premiere metrics through online polling, reports that NBC's Bionic Woman
is among the highest-rated new network TV shows on this fall's primetime programming with regards to viewer buzz, awareness and intent to watch. TV Dailies, a division of Online Testing eXchange (OTX), polled 3,100 people ages 13-64 early this month.
The NBC re-imagined series topped awareness among potential TV viewers in the adults 18-49 demographic, followed by ABC's Cavemen
. Viewer buzz went to the ABC comedy series, pushing Bionic Woman
into second place.
Additionally, when viewers were polled on which of the fall shows they would definitely tune in for, results showed Bionic Woman
claiming the top spot, followed closely, once again, by Cavemen
Other upcoming shows that fared well in the poll include CBS' Kid Nation
and The Big Bang Theory
, ABC's Pushing Daisies
and Private Practice
, FOX's Kitchen Nightmares
and the CW's Reaper
Interestingly enough, a number of the shows that did well on the poll were panned by many media agency buyers, who avail of advertising time on the broadcast network programs on behalf of their clients. However, nothing is truly certain until the shows actually air and viewers select which program/s they will continue following. Last season, only a small number of media buyers predicted NBC's Heroes
would be a hit, while online buzz said otherwise. Now, Heroes
is one of the most successful series on the network, and has been picked up for a second season.
"As the TV landscape continues to expandand fragment, marketing campaigns for new shows are getting more complex and more creative," Bruce Friend, OTX president, media and entertainment insights, said. "Broadcast and cable networks can no longer look at just one metric, awareness, to gauge potential new show success. In addition to awareness, viewing intent, the intensity level of viewing interest, buzz and program appeal are also critically important drivers of program viewing success."
NBC's Bionic Woman
, which stars Michelle Ryan
as the new Jamie Sommers, will debut on September 26.
-Lisa Claustro, BuddyTV Staff Columnist
Source: Media Week
(Image Courtesy of NBC)