Some officials of the University of the Utah, fondly called the U, are clearly not fans of Big Love. Representatives of the university recently sent a cease and desist order to the producers of the HBO series after the university's copyrighted logo appeared in its most recent episode.
The U spokeswoman Coralie Alder says the school's logo and name was seen on an official-looking document on the show's third season finale "Sacrament" which may lead Big Love viewers to think that the school is in some ways associated with the polygamist drama.
"We want to make sure there isn't any confusion in the public's mind that the university authorized this use or is affiliated with the program," Alder tells The Salt Lake Tribune. "It's a reminder that in order to use our trademarks, they need to be authorized uses, and they need to contact the university."
University of Utah president Michael Young adds that the U is "very proud and protective of its name and all trademarks associated with it" and will not "tolerate a misuse of our trademarks, especially if it could lead to the public to erroneously believe that the university is associated with a production over which the university has no control."
Officials of the U are looking to block the inclusion of the contentious scene when the season is released on DVD just before it returns for a fourth season in January. On the scene, Bill (Bill Paxtno) holds a document that is supposed to be a report produced by a University of Utah authentication lab and has the block U logo in the masthead. The shot lasted all but three seconds, but there was no mistaking the crimson U in the logo.
- Glenn Diaz, BuddyTV Staff Columnist
Source: Salt Lake Tribune(Image courtesy of University of Utah)