Technology has been serving its purpose only too well these days, and America's Next Top Model Cycle 1 winner Adrianne Curry is eager to jump into the business.  She has recently announced news of her fashion blog on LA.com, but she's ready to take things to a new level.  Curry became a partner of the site and That's It! technology, which has unveiled its ground-breaking Click-to-Commerce shopping innovation to the public. 

As Adrianne Curry's style blog premieres on LA.com, That's It! will turn the model's still images on the site to instant opportunities for online shopping.  The revolutionary program enables users to roll their mouse over images of Adrianne, and instantly identify elements of the picture.  This can range from what brand of jeans she's wearing or what type of makeup she has on.  Afterwards, users can just click the image to purchase the product they wish.

Of course, this isn't limited to America's Next Top Model's Adrianne Curry.  Images can be that of other celebrities, music videos or fashion spreads as well.  It doesn't stop there though.  They've taken the concept of social networking and integrated it with the online shopping idea.  Users have the option to share their chosen images and post it on other sites with the That's It! technology embedded. 

“My partnership with That's It! and LA.com will change the interaction between my fans and me,” Adrianne Curry wrote on her blog.  “So often fans will email me trying to find out what I am wearing and how they can get that look. Now, with the That's It! technology, fans and consumers will be able to instantly know what I am wearing and find out the style that is right for them.  I'll be able to share my own sense of style and fashion, and connect fans directly to the shopping sites where they can create that look for themselves.” 

Back in 2003, Adrianne Curry made waves in the industry by being the first ever contestant to win America's Next Top Model.  Now that she has surpassed a lot over the years, she's ready to give back.  Fans can follow Curry's career as well as her fashion advice, as she blogs about her experiences on LA.com.


-Maria Gonzalez, BuddyTV Staff Columnist
Source: That's It!, PR Newswire
(Image Courtesy of Adriannemcurry.com)