American Idol and indie music hardly go hand-in-hand. In fact, before season 9, I might have said that the two were mortal enemies. Or, at the very least, polar opposites.
American Idol existed to create larger than life pop-stars overnight, who would appeal to the largest common denominator, sell out arenas and sing industry penned number one tunes.
Independent music sought to counter the so-called
Idol effect, where success was measured in the number of nights and years you spent touring, signing to a small record label and hoping Pitchfork wouldn't eviscerate you (You think Simon Cowell is harsh?), all with the big goal of being able to quit your day job pulling coffee to make music full-time. Even the most successful independent artists in the world, the
Sufjan Stevens' and
Grizzly Bear's, could never dream of having an audience half as large as the average number of people who tune in to
Idol every week.
Before season 9,
Idol and Indie musicians were like oil and water -
they were just never going to mix. But clearly something changed. This season
American Idol seems to have embraced Indie artists in a big way. You
need only look and listen to the Top 24 to realize this, especially the ladies,
where the likes of Lilly Scott, Crystal Bowersox and Siobhan Magnus
have replaced the traditional Tatiana DelToro's and Lil Rounds'. Maybe
it was the precipitous decline of the major labels, record sales and
Top 40 radio. Maybe it was the continued rise of once independent bands
like Death Cab for Cutie, the taste-maker status of blogs like
Stereogum and
Gorilla vs. Bear, or maybe Simon Cowell fell in love with some indie ingenue like
Regina Spektor. Whatever the case may be, I for one am grateful.
And it's not just the
Idol ladies who've gone Indie, on the boys' side of
things, you have Alex Lambert, who in spite of the bang mullet,
auditioned with a ukulele in a way that might make
Dent May (and his
magnificent ukulele) proud. And I'm not the only person who's taken
notice of and loved this new
Idol goes indie trend. During the Top 24
performance show the highest praise that Randy Jackson doled out all
night went to Lilly Scott, "I love that you're a real Indie artist, which I don't think we've ever had." And it's true, Lilly
looks and sounds much more like someone who would front a blog buzz
band than compete on
American Idol, but as she sang this week, "a
change is gonna come."
Of course, Randy and my excitement over some indie contestants making
the Top 24 wouldn't matter if America wasn't voting for them, but you
are. And you're not just voting for one of them, you're voting for all
of them. In the first two weeks of the competition contestants who fit
the traditional
Idol mold - the balladeering divas (Ashley Rodriguez
and Michelle Delamor), the teen country cutie (Haeley Vaughn) and the
gorgeous semi-generic girl (Janell Wheeler) -- were all voted off while
contestants like Lilly Scott, Siobhan Magnus, and Crystal Bowersox, who
would've previous never even made the
Idol stage, were declared not
only safe, but
front-runners.
So maybe it's not just
Idol's year to bring Indie into the fold, maybe
it's the year that
Idol brings them to the front of the stage. Maybe,
just maybe, this is the year indie conquers mainstream manufactured pop
with the unlikeliest of help:
American Idol.
Idol and Indie - you gotta
admit, it has a nice ring to it.